buildup

Definitions

• A gradual accumulation or increase, typically of something negative or unwelcome.
  A sneaky pile-up of troubles that creeps into the day, like dark clouds gathering in a once sunny sky.
  Example: The buildup of traffic in the city has caused delays.
• The preparation or increase in preparation, activity, or intensity leading up to a particular event.
  A crescendo of anticipation, where the air itself seems to vibrate with the promise of what is yet to come.
  Example: There was a lot of publicity during the buildup to the holiday season.
• An article or paragraph in a newspaper or magazine giving prominence to a person or event.
  A spotlight of words, where prose dances to celebrate the imminent arrival of greatness.
  Example: The actor received an extensive buildup in the press before the release of his new film.